It has a massive user base and it boasts higher per-post engagement rates than any other social platform. Fast forward to now, and over 50% of the monthly users interact with the app daily due to some impressive user-centric feature releases: On August 2nd, 2016, Instagram released a ‘stories’ feature to give its users 24-hour video and photo sequences that disappear like Snapchat. How Many Users Instagram Has Now: 500 Million. Monthly Active Users Definition (MAU’s): These are registered and logged-in users who visit Instagram’s App or web application within 30 days from the date of measurement. According to eMarketer’s research, Instagram will have 26.9 million users join the platform by 2020 which is almost double the projected growth of other social media platforms. What are the best days to post on Instagram? Currently, in 2020, 88% of Instagram’s 1 billion monthly users are outside the US. The number of Instagram bot accounts in 2015 was 7.9% and has risen to 9.5% in 2019. Hint: it’s more than you could ever guess! Influencers with under 10,000 followers get paid around $88 to post. Instagram didn’t break out how many daily active users it has or any data on the use of Stories. Unfortunately for some, I’m not an Android user so I’m not sure how well this alternative app is but it’s ranked 4 out of 5 stars with 2,582 reviews. Market share wise, 12% of the 1 billion monthly active Instagram accounts are in the US, making up 46.2% of all US smartphone users. Don't Overdo It With the Filter Effects. Instagram profiles using hashtags in their bios do not have more followers. It eventually gets acquired by Facebook in 2012. Many people weren’t happy but Instagram said it would mean people would miss less posts from the people they followed. Here below is a collection of the most up-to-date Instagram statistics for 2020 to give you the current state of Instagram. After the owners Kevin Systrom and Mike Krieger changed its name from Burbn, Instagram launched a year later on October 6th, 2010, and snatched up 100,000 users in a week! Instagram saw its first billion in monthly users in 2018 which marked an impressive increase of 200 million users over nine months from September 2017. When looking at how many people use Instagram daily since launch, it’s clear to see that the abundance of new features they’ve added has made a big impact on the stickiness of the app. Business. How Old Are Instagram Users? Sources: (Facebook) (Statista) (Mention) (Worldometers) (WordPopulationReview) (Statista). But many users don’t even realize Facebook owns Instagram, and still love the photo-sharing app. Indonesia and Russia have 63 million and 44 million of Insta users, respectively. That number can get split down into users aged under 25 years old, spending 32 minutes a day, and users aged 25 and over, spending 24 minutes a day on the app (on average). 1.2% of Instagram users have between 50,000-100,000 followers. Hopefully, that will put some perspective on how dominant some of the players in the table below genuinely are! That brings the photo-sharing app to 800 million monthly active users, up from 700 million in … Although more popular with the younger demographic, 60% of adults are now using Instagram which is up from 26% in September 2014. It took Instagram a year to hit 10 million MAU’s. It also skews female. As a result, businesses have started tapping the potential of Instagram to build a strong online presence and market their products and services. People visit Instagram’s free app to connect, discover, and be inspired. The Instagram account switching let you open 2 Instagram accounts on the same device without cloning it. You can also position them elsewhere as well (more on this in a few minutes). Instagram. —Mega-celebrities. If you enjoyed learning about how many followers people have on Instagram, here are some other fun facts about Instagram. Getting ahead of the competition is essential, Influencers with under 100,000 followers get paid around $200 to post. In recent years, Instagram’s MAU’s growth rate has decelerated where some territories like the United States are full of users. Instagram allow users to place a maximum of 30 hashtags on each post. that can get you to where you want to go. This places the platform as the third most popular network right behind Facebook (2 billion monthly active users) and YouTube (1.9 billion monthly active users). In the US, 75% of people aged 18-24 use Instagram making up the largest group by age, followed by 57% of 25-30 year-olds. More females than males are using Instagram. Parent company Facebook is excellent at taking down fake accounts on its own platform. Instagram continues to grow as one of the most popular social media platforms across all ages, locations, and brands. Influencers with over $1 million followers will get paid around $1,870 per post, 75% of people aged 18–24 have active Instagram accounts, 57% of people aged 25–30 have active Instagram accounts, 47% of people aged 30–49 have active Instagram accounts, 23% of people aged 50–64 have active Instagram accounts, 8% of people aged 65+ have active Instagram accounts, 33% of people living in an urban area use the app, 37% of people living in a suburban area use the app, 43% of people living in a rural area use the app, 33% of people educated at high school or less use the app, 37% of people educated at the college level use the app, 43% of people educated at more than college-level use the app, 35% of people earning less than $29,999 use the app, 39% of people earning between $30,000 to $74,999 use the app, 42% of people earning more than $75,000 use the app, 69.9% of users have less than 1,000 followers, 15.7% of users have 1,000 to 10,000 followers, 5.7% of users have 10,000 to 50,000 followers, 3.1% of users have 50,000 to 100,000 followers, 2.1% of users have 100,000 to 500,000 followers, 1.6% of users have 500,000 to 1 million followers, The average time spent on Instagram a day is 28 minutes, Users aged below 25 years old spend 32 minutes a day, on average, According to this data, the average Instagram user under the age of 25 will spend over eight days a year on the platform, Users aged 25 or over will spend 24 minutes a day, on average, According to this data, the average Instagram user over the age of 25 will spend over six days a year on the platform, In comparison, the average user spends 1 hour and 15 minutes per day on social media, According to this data on all platforms, the average person over the age of 18 will spend over 19 days a year on social media, 2009 Kevin Systrom starts working on Burbn (Instagram), 2010 Mike Krieger joined the project, totaling two employees, 2012 grows to 13 employees and 30 million users, and Facebook acquires them for $500 million. There are more than 74.99% of Facebook users and only 4.18% Instagram users. I have an Instagram as of 2018. Your email address will not be published. Instagram’s predecessor, Burbn. By checking this data out, you can work out what time zones the majority of your users are in, then plan your posts around that with the top engagement times I’ve added above! You can find it here: Instant Cleaner- for Instagram (Google Play) https://www.charleshearnofficial.com to contact me! As of 29th April 2017 Instagram has 700 Million monthly active users. According to a Pew Research study of Americans, Instagram is the most popular app among 18 to 24-year-olds, with rival Snapchat coming in a close second. It took Snapchat 6 years to hit 150 million daily active users, Instagram’s story usage surpassed that milestone in 8 months from launch. It has a massive user base and it boasts higher per-post engagement rates than any other social platform. Next, is India at 73 million users and Brazil at 72 million users. This number also increases for US-based users. Help. On average, the best time to post on Instagram is between 10:00 pm and 2:00 pm CDT (Central Daylight Time). So how many people use Instagram right now in 2020? This means that the ratio of adult Insta users has increased by 400% since the beginning of Pew’s research in 2012. Due to its media sharing nature, Instagram is a key player in the influencer economy, where people earn money, in part, for the size of your account in terms of followers. Daily Active Users Definition (DAU’s): These are registered and logged-in users who visit Instagram’s App or web application every day. Launched almost a decade ago, Instagram has become the ultimate app for entertainment and communication. —Micro-influencers. Using Tabs on Instagram: Review the Home tab. Time period Key developments at Instagram 2010–2012: Instagram launches on the iPhone and grows to 13 employees and to 30 million users (closing at $50 million at a $500 million valuation). The length of a user's bio has no effect on the number of followers. Shopping. The Instagram user base grows rapidly mainly because the platform continuously introduces new features like Instagram Stories. Currently, around 34.4% of Instagram posts contain no tagged users, which on the contrary shows a slight increase from last year where 40% of posts didn’t tag any users. However, Instagram is much more vulnerable to fake bot users as videos and photos go viral a lot quicker, making it difficult to crawl the platform and flag keywords or patterns of abuse. Also, according to Instagram Stories statistics, Indonesia is a leading producer of Stories. What’s The Best Time To Post On Instagram? Right now, the country with the highest number of monthly Instagram users is the United States at 120 million, followed by India (80 million) and Brazil (77 million). MAU vs. DAU, Number of Instagram Monthly Active Users (MAU’s), Number of Instagram Daily Active Users (DAU’s), Ranked 6th: Most Used Social Media Platforms Worldwide. Social Media Statistics for Instagram Australia 2020: “Should my business be on Instagram?” is pretty quickly followed by “How many Instagram users are in Australia?” – luckily Facebook/Instagram/Messenger builtin Ads give us Monthly Active Users (MAU) for each platform. Selena Gomez has highest followers with over 124 million followed by … It also skews female. Because Instagram has been around for nearly a decade and has become increasingly influential, it boasts a global user audience. Get Assets. 10. of 11. Instagram has over 1 billion monthly active users. 80% of all Instagram users consist of … Sources: (Facebook) (Statista) (Worldometers) (WordPopulationReview) (Statista) (Recode). The company reports that 500+ million daily users interact with Instagram Stories, up from June 2018’s 400 million. 16) How many online users use Instagram? However, the users by gender are evenly split. Launched in 2010, Instagram has skyrocketed into fame reaching one billion monthly users in June 2018. Women lead by 13,300,000 within the 35-44 demographic group. On Instagram, the main intention is to share and find the best photos and videos. Then with the launch of an iPhone app, Facebook acquired the social network after 24 months of the original release date with 30 million monthly active users. Use Instagram as a Social Network . Let’s take a look at the FAQs regarding the meteoric rise of this photo-sharing platform and uncover all the facts and stats behind its success. Instagram’s daily user base is 70 million more than the total population of South America. Browse featured articles and topics to learn more about what Instagram has to offer. uniquely devised for each service or software type. Influencers with 250,000 to 500,000 followers will get paid around $670 per post. Next up, let’s see how many of those monthly users access the photo-sharing app daily. Our study contained only 56 users with more than 10 million followers. Cristiano Ronaldo is the most followed profile on Instagram, so much so, every 1 in 5 people that have Instagram follow him – 209 million followers at 20.9% of the platform’s total user base. Multiple users have reported the downtime on platforms including Twitter, … The United States has 120 million users, making it the most popular country for the number of active accounts on the app. How Many Hashtags Should I Use On Instagram? The short answer is—yes! If we looked back in October 2016, Instagram had 550 million monthly users with only 100 million daily users, meaning only about 18% of their user base would visit the app each day. custom-tailored evaluation methodologies It eventually gets acquired by Facebook in 2012. Sep-14 to Jun-18 – 200 Million user growth in 9 months, Apr-17 to Sep-17 – 100 Million user growth in 6 months, Dec-16 to Apr-17 – 100 Million user growth in 4 months, Jun-16 to Dec-16 – 100 Million user growth in 6 months, Sep-15 to Jun-16 – 100 Million user growth in 9 months, Dec-14 to Sep-15 – 100 Million user growth in 9 months, Mar-14 to Dec-14 – 100 Million user growth in 9 months, 2023’s estimated growth is +1.8% in US Instagram users, 2022’s estimated growth is +2.2% in US Instagram users, 2021’s estimated growth is +3.2% in US Instagram users, 2020’s estimated growth is +4.5% in US Instagram users, 2019’s estimated growth is +6.7% in US Instagram users, 2018’s estimated growth is +10.1% in US Instagram users. and introduce them to proven software solutions, Instagram said Monday that it's added another 100 million monthly users. Launching in 2010, Instagram has had plenty of time to become part of the younger generation’s lives. Instagram said Monday that it's added another 100 million monthly users. Rival TikTok matched Instagram’s 7-year monthly user milestone of 800 million in just four years, so we can expect the top of the table to shuffle soon if their meteoric rise continues to surge. When it comes to the number of hashtags you should use, there are hundreds of different opinions. In 2020, the current number of fake bot accounts on Instagram is 95 million, which means 9.5% of their 1 billion monthly users are fake profiles. Find the latest Instagram news and updates on the official Instagram blog. In January 2019, the media sharing platform also reported 500+ million daily active users interacting with their stories feature. Sources: (Ghostdata) (WSJ) (Wired) (PetalCard). Instagram’s fake bot accounts cost brands an estimated $1.3 billion in a year in the influencer advertising economy, according to cybersecurity firm Cheq projects. Instagram has over one billion monthly active users and is one of the most popular social networks worldwide. 1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom More than 1 billion monthly active users (last updated by Instagram in 2018) More than 500 million daily active users (last updated by Instagram in 2017) 928.5 million people can be reached through Instagram ads (last updated by … Though the study did not include newcomer TikTok. Today, 35% of them use Instagram which is up from 28% in 2016. Instagram announced at an in-office event today that it now has 1 billion users worldwide. As of October 2020, it was found that 13.9 percent of global active Instagram users were women between the ages of 18 and 24 years. Either way, please jump in and leave a comment below. For the most part, Instagram's user base skews younger, with millennials making up the largest share and representing nearly half of the platform's US user base this year. Advertising. Roughly 56% of female social network users will access Instagram in 2018, compared with 48.6% of male social network users. And of those living in rural areas, just 21% are Instagram users. Ignoring Instagram’s profile as the number one followed account on its platform, the top-ranked list is like a who’s who from music, sports, and entertainment. Although Instagram has not made many comments on the campaign, an October 2015 explanation from CEO Kevin Systrom highlighted Apple's content guidelines for apps published through its App Store, including Instagram, in which apps must designate the appropriate age ranking for users, with the app's current rating being 12+ years of age. Right now, there are over 3.43 billion social media users globally. As for the world, Twitter now has a userbase of over 35 crore users across the globe. According to Instagram’s parent company Facebook’s latest announcements, the current known number of Instagram users is 1 billion monthly active users (MAU’s) and 500 million daily (DAU’s). Is email marketing an effective way to promote your business in 2021?! This time, with our free browser, we compiled some Instagram demographics data for Australia.Let’s see how many people use Instagram on our smallest continent: Instagram statistics for Australia (September 2018 – May 2019) There are 11M Instagram users in Malaysia, which is almost a 70% increase from the 6.5M users announced by Facebook 2 years ago back in 2016. This roundup was a tough one to put together as Facebook doesn’t regularly publish as much data about the other platforms they own, even the second most logged-in social network Instagram. Facebook, Instagram, and WhatsApp are down in some parts of the world. In fact, 51% of teens have a Facebook account, 32% have a Twitter account, but a whopping 72% of them are on Instagram. and we are here to deliver the best service providers The app allows users to edit and share photos with other users, either publicly or … There you have it, that’s it for my Instagram user base statistics. Instagram has an impressive user base; over half of all monthly users (500 million) use the platform every day. This doesn’t mean Instagram hasn’t been fighting back, and Facebook has over 20,000 security staff that work towards identifying fake users and harmful activity on their family of products. More than 500 million active users are using the platform daily. The Facebook-owned app is used by 67% of 18- to 29-year-olds. 22.02% of the world’s 4.54 billion active internet users access Instagram monthly. Developers. Instagram and Facebook users are now sitting at 12.23 and 34.6 crores, respectively. we perform an extensive analysis and review based on The release of Instagram Stories in 2016, with features like Boomerang, and stickers have also contributed to increasing the amount of time people spend on Instagram. Twitter, for example, has 4,900 employees servicing almost one-third of the monthly active users Instagram has. To get an idea of who uses Instagram the most, here’s a breakdown of the platforms age-related demographics among US adults: Source: (Statista) (PEWResearch) (Statista). You can only use letters, periods, numbers, or underscores. *One off engagement spike outside of the standard peak times. Your Instagram handle, or username, on the other hand, appears at the top of your Instagram profile. But many users don’t even realize Facebook owns Instagram, and still love the photo-sharing app. Instagram is a social-media photo sharing application. Parent company Facebook owns four of the six top-ranked social networks (Facebook, WhatsApp, Messenger, and Instagram). You can also use your own original audio by simply recording a reel with it. Instagram has surged to 500 million active monthly users and 60 percent of Instagram's users, or 300 million people, now use the app every day. On a global level, women use Instagram more than men. In this data-driven roundup on the platform’s users and demographics, you’ll see exactly why Facebook paid $1 billion in cash and stock to buy the photo-sharing platform 24 months after launch. Instagram is one of the top-performing apps which will undoubtedly grow even more in the years to come. India comes second with 80 million users, followed by Brazil with 77 million users. This places the platform as the third most popular network right behind Facebook (2 billion monthly active users) and YouTube (1.9 billion monthly active users). In recent years, Instagram’s MAU’s growth rate has decelerated where some territories like the United States are full of users. Thomas Barwick / Getty Images. The Instagram account switching let you open 2 Instagram accounts on the same device without cloning it. Number of users tagged in Instagram posts. Instagram's users are divided equally with 50% iPhone owners and 50% Android owners. According to Instagram demographics, the 18-34 group uses Instagram the most. These emotional ties make it the ultimate platform for brands to connect with their audience, as well as taking advantage of influencer marketing opportunities. Here below is a collection of the most up-to-date Instagram statistics for 2020 to give you the current state of Instagram. Brazil, Indonesia, and Turkey are the countries that have the highest app adoption, leaving little room for market growth. Influencers get paid in part for the audience size, and, if they’re full of bots, brands are the ones losing money in the influencer economy. In November 2019, there were 120,600,000 Instagram users in the USA which accounts for 36.4% of its population. Let’s dive into the most jaw-dropping discoveries from one of the most popular Android and iOS apps to date: Social networks are typically ranked and measured by the size of their active user base on a monthly and daily basis. P.S. All my posts are approved by brands I am under contract with so I'm never on it unless I have products, holidays, self awareness to promote for them. Here we have the most popular traffic and engagement times on Instagram, and overall you want to avoid posting on Sunday as it has the lowest user interaction out of the seven days. In total, Instagram’s added more than 200 million users to its platform in under a year, with 100 million of the newcomers signing on between December and the end of April. 89% of users are outside the U.S. Of Instagram’s one billion users, only 110 million are located in the … Sources: (eMarketer) (Statista) (Statista) (BankMyCell). Indonesia leads the way with more than 60 million users of which 49.9% are female and 50.1% are male. Talk about impressive numbers! While Instagram has a neutral gender-bias format, 68% of Instagram users are female while 32% are male. Follow us on @instagramforbusiness. Instagram gets a total of 4.2 billion likes per day on its posts from users all around the world. This doesn’t come as a surprise, considering Instagram is already an important part of millennial culture and continues to thrive. By comparison, Instagram has always managed to run on a small team when compared to other popular social media players. In October 2016 (within two months), they had 100 million users interacting with their new stories function daily. After you apply an optional filter and make some edits, you're taken to … How many LinkedIn users in Malaysia? Instagram Demographic Statistics: How Many People Use Instagram in 2020? The multiple users on one Instagram account feature allow the users to switch fastly and conveniently to access multiple accounts as compared to any other Dual Instance apps. According to the latest DAU data, 500 Million people around the world are actively using Instagram daily. 700 Million monthly active Users. Instagram has 500+ million daily active users (DAUs) globally, ranking it second behind Facebook for the social network with the highest daily logins. According to their press release, globally, people spend an average of 28 minutes a day on Instagram. 6 out of 10 online users use Instagram or have an active Instagram profile. Content and Filter Usage If you plan on selling several items in your own Shopify store, you can also make purchases through Instagram possible on your website using one of the available Instagram gallery apps. 11.01% of the world’s 4.54 billion active internet users access Instagram daily. —Length of bios. News. With Instagram’s popularity on the rise, people have started using it to tune into the latest trends. Instagram continues to grow as one of the most popular social media platforms across all ages, locations, and brands. According to the latest Instagram marketing statistics, 60% of users use the platform to discover a new product with 75% of them taking action. Instagram may be the third most used social media platform but it certainly is the preferred app for young adults. Prior to Instagram’s updates, this is how the platform’s users would see how many likes a post has generated: The New Yorker The post-rollout view is different: the information beneath posts with multiple engagements mentions that the image or video has been “Liked by username and others.” It took four years for nearly all of Instagram’s daily active users to also interact with stories daily. Continue reading to find out the answer. The number of Instagram accounts created is way larger with more than 1 Billion accounts created since its launch in 2010 Browse featured articles and topics to learn more about what Instagram has to offer. 6.43% of the world’s 7.77 billion population uses Instagram daily. Next up, we take a look at the current demographics of the world’s biggest social media platform. Instagram’s monthly user base is the same as the total population of Europe and North America combined. Below is the latest data made available in 2020 via Instagram (Facebook). Virtually every one of us uses this app on a day-to-day basis and it’s certain that you’ve asked yourself how many people use Instagram at least once. Wednesday at 11:00 am, and Friday between 10:00 am to 11:00 am. Geography. A picture is worth a thousand words—cliché but true. This is actually the main technique that many Instagram users have used to grow their accounts by the thousands. Asia-based users by large prefer Facebook. So much so, over half of millennial’s use Instagram, and two-thirds of generation Z, with 35% stating it’s their favorite social network. 71% of US businesses use Instagram, a … Some celebs in the list like Kylie Jenner and Kim Kardashian enhanced their fame and income through social media platforms like this. How Many People Use Instagram? Some developing countries have HUGE populations but low smartphone adoption rates. Find the latest Instagram news and updates on the official Instagram blog. Instagram ‘s massive growth continues. 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